"With SuiteRetail, we're able to manage the storefront and backend on one cloud platform, allowing the technology to streamline our business functions so we can fully focus on the customer – and ultimately increase sales." - David Reid, Chief Financial Officer or Boll & Branch
Boll & Branch, founded in 2014, produces luxury, high-quality sheets, blankets, and towels at a fraction of competitors' costs. Their sheets are exclusively made from organic material and go a step further by tracing the origin of their cotton to the farm in which it was picked.
In order to unify e-commerce business and in-store retail platforms, Boll & Branch chose SuiteRetail and SuitePOS, built for Oracle NetSuite, as their retail management solution.
Problem: An e-commerce only model did not provide customers with the ability to touch and feel products first, or any form of instant purchase gratification.
Modules Implemented: Advanced Inventory, AvaTax
The SuitePOS Difference: Unified commerce allows Boll & Branch's digital and physical stores to operate on one platform. This improved inventory and supply chain management, gave them a physical brand presence, and in turn, improved the customer shopping experience.